CHAPSTICK DUO LAUNCH // 6 MILLION VIEWS
Pfizer worked with S2 in launching a new product, ChapStick Duo, to young women and teens.
The creative team suggested Suede Brooks, YouTube influencer on teen beauty and fashion. The result was over
six million views on YouTube. Content also appeared on Instagram, Facebook, and in Walmart stores.
Creative Director: Mark Oakley
Agency: S2 / Martin Agency